Profile of owner of the 101 sites

Greensboro News & Record profiles Roch Smith Jr., the owner of Charlotte 101 and Greensboro 101, which I did not mention earlier.

In the past, it has been nearly impossible to prove to local advertisers that local people are reading a particular Web site. If Smith can prove to advertisers that those blogs’ readers are local and interested in local products, he’ll have a shot at success.

Tip: Ed Cone, who is a source in the story.

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