This is a piece from February still worth noting: WSJ — The Blogs Must be Crazy: Or maybe the MSM is just suffering from freedom envy by Peggy Noonan.
Points I liked:
Blogging changes how business is done in American journalism. The MSM isn’t over. It just can no longer pose as if it is The Guardian of Established Truth. The MSM is just another player now. A big one, but a player.
Bloggers, unlike reporters at elite newspapers and magazines, are independent operators. They are not, and do not have to be, governed by mainstream thinking.
Some brilliant rising young reporter with a growing reputation at the Times or Newsweek or Post is going to quit, go into the blogging business, start The Daily Joe, get someone to give him a guaranteed ad for two years, and become a journalistic force. His motive will be influence, and the use of his gifts along the lines of excellence. His blog will further legitimize blogging.