Eubie's notes

August 9, 2004 by eubie

Books — Aug. 9

Current: “‘Co. Aytch’: a side show of the big show” by Samuel R. Watkins
Finished: “Grave Secrets” by Kathy Reichs

“Harry Potter and the Order of the Phoenix” by J.K. Rowling

“Harry Potter and the Goblet of Fire” by J.K. Rowling

“Everybody Dies” by Lawrence Block

“One for the Money” by Janet Evanovich

“The Tutor” by Peter Abrahams

“Shadow Prey” by John Sanford

“Monkeywrench” by P.J. Tracy

Audio

Current: “Ghost soldiers the forgotten epic story of World War II’s most dramatic mission” by Hampton Sides

Finished:

“The Millionaire Next Door” by Thomas J. Stanley

“Booth: A novel” by David Robertson

July 30, 2004 by eubie

Another prediction of “mass” media’s demise

Business Week: The Vanishing Mass Market —
New technology. Product proliferation. Fragmented media. Get ready: It’s a whole new world. Mass marketing is out; micromarketing is in. In you’re in an ad-supported media, you need strong niches.

July 30, 2004 by eubie

N.Y. Times: I.R.S. Says Americans’ Income Shrank for 2 Consecutive Years. The unprecedented back-to-back declines in reported incomes was caused primarily by the combination of the big fall in the stock market and the erosion of jobs and wages in well-paying industries in the early years of the decade.

July 29, 2004 by eubie

Gloomy predictions from Dow Jones

You’ve got to wonder what’s going on at Dow Jones these days.

In last Thursday’s Wall Street Journal: Array of New Rivals For Ad Dollars Slows Comeback of Print. Online and TV doing a better job of proving their effectiveness, some publishers considering RFID (radio-frequency identification devices) to prove print readers are more engaged.

Last Thursday’s Barron’s Online: The Print Media’s Malaise Runs Deep. Growth in households with internet access is rising while decline of newspaper’s household penetration means exodous of print will accelerate.

Tuesday’s WSJ Online Ad Dollars Set to Match,Then Go Ahead of Magazines’: Forecast Cites Web’s Skill At Targeting an Audience; Is Print Losing Its Appeal? Prediction is online will pass magazines in 2007, base on JupiterResearch .

For a counter, read Dubious on Rex Hammock’s Weblog: Sorry. This research just doesn’t pass the smell test. (That won’t keep it from being plugged into business-plan spread sheets in real-time, however.) Actually, a more interesting story would be “the history of online advertising predictions from JupiterResearch”…

There’s also Jarvis’ Buzzword: There’s gold in these thar hills and a folllow from Hammock: Jupiter Research’s Fuzzy Math.

July 27, 2004 by eubie

Blogging to improve customer relationships

Wired: The Empire Blogs Back. Small companies, such as Six Apart, and big companies, such as Microsoft find that blogs have led to better customer relationships, though the path has not always been smooth.

July 12, 2004 by eubie