Business Week: The Vanishing Mass Market —
New technology. Product proliferation. Fragmented media. Get ready: It’s a whole new world. Mass marketing is out; micromarketing is in. In you’re in an ad-supported media, you need strong niches.
Business Week: The Vanishing Mass Market —
New technology. Product proliferation. Fragmented media. Get ready: It’s a whole new world. Mass marketing is out; micromarketing is in. In you’re in an ad-supported media, you need strong niches.