A new look at old documents — reading around May 10

WSJ: The Next Age of DiscoveryAs scholars race to digitize crumbling archives, they’re unearthing new finds – from lost gospels to an alternate “Medea.”

Fascinating project this summer:

This summer, a professor of computer science at the University of Kentucky plans to test 3-D X-ray scanning on two papyrus scrolls from Pompeii that were charred by volcanic ash in 79 A.D. Scholars have never before been able to read or even open the scrolls, which now sit in the French National Institute in Paris.

WSJ: The Class of ’09 Curse: Low Wages for YearsCollege graduates who land jobs will likely suffer lower wages for a decade or more compared to those lucky enough to graduate in better times, studies show.

WSJ: Banks Won Concessions on Tests

WSJ: The Next Age of DiscoveryAs scholars race to digitize crumbling archives, they’re unearthing new finds – from lost gospels to an alternate “Medea.”

WSJ: Eiffel Tower: ‘Odious Column’ of Metal

WSJ: New Ways to Buy Bach Online

Drumbeat: Many gains and a big constraint for wind industry

The U.S. has become the world’s biggest wind-power generator and of the electricity production added in the country last year, 42 percent came from wind turbines. But as more megawatts come on line, the problem of getting power from wind-swept plains to places where people actually live becomes more urgent.

WSJ: Cellphone Users Drop Landlines —  recession convince more that landlines are not needed. And The Numbers Guy: Americans Become Harder for Pollsters to Reach

How stressful was the “stress test” — reading around May 8

Calculated Risk: More Stress Test

WSJ: U.S. Banks’ Not-So-Stressful Test

WSJ: An Entrepreneur Offers New Ways to Buy Bach Online

Footnoted.org: More on the GAO report on the SEC… — So you could imagine our surprise after reading the GAO report released yesterday (the summary is here)
that SEC attorneys were actually doing most of their own copying, and
often had to search the building for working copy machines. TPM
Muckraker has a good account of some of these administrative snafus.

What’s Twitter’s real value — reading around May 7

Paid Content: Why $700 Million Is Too Much For Twitter — at $700 million the cost per user would be twice what was paid for YouTube and MySpace

WSJ: Stress Tests Find U.S. Banks Need $75 Billion — or the stock market back to its 2007 levels.

AllThingsDigital: Murdoch: Get Ready to Pay for Our Stuff Online–But Not on a KindleBut Murdoch also made it clear that he doesn’t plan on selling his content via the Kindle, as publishers like the Washington Post (WPO) and the New York Times (NYT) are doing.

Reflections of a Newsosaur: Finally, someone makes hyperlocal pay — Richard M. Anderson, a publisher serving four Maine communities, generates up to a fifth of his ad revenue through hyperlocal websites, including blogs sponsored and maintained by local merchants.

Sprucing up online display ads — reading around May 6

WSJ: Sprucing Up Online Display AdsOnline display ads are taking a hit, with many marketers questioning their effectiveness. Now, some Web companies are trying to breathe new life into the format.

ReadWriteWeb: Twitter Crowns Bit.ly As The King of Short Links; Here’s What It MeansToday Bit.ly quietly became the new default link shortening service for Twitter.

WSJ: Take This Dream and Crunch ItThe greatest advantage of working for yourself may be the independence — but higher expenses and other costs come along with this liberty. Here are a few things to keep in mind as you ponder a business budget.

ReadWriteWeb: Startup 101: Introducing Our Serialized “How to Build a Startup” Book — Targeted to tech startups. Startup 101 is for first-time entrepreneurs who want to go through the whole startup life cycle – including raising money, building a valuable business, and making a lot of money by selling the venture or taking it public.

WSJ: Franchise Sales Pull BackDiscouraged by economic conditions, some franchisers are cutting back on efforts to sell franchises.