Who do consumers trust? Consumers

MediaDailyNews: Next Big Player In Consumer Media: Consumers . “(T)he trust factor for consumer-to-consumer communication is near 90 percent. As Blackshaw says, so-called speakers ‘are finding reach in ways that have never been experienced before,’ through various online mouthpieces such as blogs, bulletin boards, public/private discussion boards, forums, reviews and opinions on product pages, and consumer feedback on branded Web sites.”

Mark your calendar

Digital Deliverance: Why 1998 Was The Turning Point For Newspapers. “Unless the path of history changes for the newspaper industry, 1998 was the year that the newspaper industry lost the future. It was the pivotal year in the newspaper industry’s attempts to utilize electronic media.”

Digital Deliverance on the same day pointrf to this story from MediaSavvy: Why can’t a newspaper be more like a blog? Part I: RSS. “Publishers don’t understand that the home page is no longer the gateway to their site. Every well-designed page has enough navigation and headlines to draw you into the site.”

Switching to lower case

Wired News switches to internet from Internet, Web become web and Net becomes net. It’s recognition that these words are nouns, not proper nouns. Now when will the Associated Press change its style? FYI, Wired News changed from email to e-mail several years ago, even though they were an early advocate of email.

Newspaper get ‘breaking news’

From Donata Communications writing about local TV stations choosing to not break news for fear of tipping the competitors: “Until we begin respecting the power of the immediacy offered by the Web ? and especially RSS ? we’ll be hopelessly left behind in the race to see who wins the local online news prize. Money follows eyeballs, and the eyeballs are abandoning broadcast in favor of the Internet at a speed that frightens every corporate broadcast executive on the planet.” Tip from Lost Remote

Profitable publishing

Wired News: Net Publishing made profitable. Adam Engst, the publisher of the Macintosh-focused newsletter Tidbits finally found a way to make money in publishing with e-books, small books costing up to $10 that can be download and printed through printers. At this time the market for e-books is small, a $15 million industry, but expected to grow. Engst differs from other publishers by the sharing 50% of the royalty with the author.