Who do consumers trust? Consumers

MediaDailyNews: Next Big Player In Consumer Media: Consumers . “(T)he trust factor for consumer-to-consumer communication is near 90 percent. As Blackshaw says, so-called speakers ‘are finding reach in ways that have never been experienced before,’ through various online mouthpieces such as blogs, bulletin boards, public/private discussion boards, forums, reviews and opinions on product pages, and consumer feedback on branded Web sites.”

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