Steve Yelvington reports on a speech by Chris Schroeder, v.p. of strategy for Washington Post Co., who was speaking at the E&P Interactive Media Conference, about “the perfect storm” media companies face on the Internet.
The view goes that much of the media’s online efforts are on aggregating content, but competitors are chipping away at both the editorial and advertising markets.
Schroeder told the audience that the counter is for media companies to deliver quality audiences through registration and behavioral tagging and to move away from commodity data.