A study by Neil Budde Group and the Advanced Interactive Media Group says the continued growth of local search and more pay-for-performance advertising, could lead some newspapers to choose to not publish everyday.
With readers searching for news by their topics instead of reading news, “local media face the competitive fight of their lives.”
Some days are not as profitable as others, Friday being more profitable than Tuesday, but to not publish? There are still far too many newspaper readers who expect to read on a Tuesday what the city council did Monday?
Local and state news is a niche that newspapers should be able to protect in the future. Some papers will have to rediscover that niche and find better ways to show readers the value of that news.