Ad Age Factpack

Ad Age Factpack: A Quick Reference Synopsis of the Year’s Marketing and Advertising Data. Answer questions such as: Which marketer spends the most on advertising in the U.S.? How much does a TV ad cost? What is the total spent on advertising in different media? Which are the top 25 largest U.S. magazines and newspapers by circulation? Factpack is a 60-page PDF. Tip from Rex Hammock’s Weblog

Getting to know you

Wired: Extra! Extra! Read All About You More newspapers are asking more information about readers. “To convince advertisers to spend online, newspapers say they need to get enough data about their users to tailor ads to the most receptive possible audience. Thus, it’s necessary to have enough data about its audience to determine, say, how people live within driving distance of a particular store, or which readers would be most interested in offers from luxury-car dealers.”