Getting to know you

Wired: Extra! Extra! Read All About You More newspapers are asking more information about readers. “To convince advertisers to spend online, newspapers say they need to get enough data about their users to tailor ads to the most receptive possible audience. Thus, it’s necessary to have enough data about its audience to determine, say, how people live within driving distance of a particular store, or which readers would be most interested in offers from luxury-car dealers.”

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