Auto gas mileage ratings adjusted by EPA

New rules on testing mileage will lower the published rates for Hybrids, according to Wired’s Hybrid Cars’ Fantasy Mileage Ratings Drive Into the Sunset

Hybrid car economics will face a new road test this month with the arrival of fresh models sporting revised mileage ratings from the Environmental Protection Agency.

This year, new test standards have forced manufacturers to lower advertised efficiency claims on most models compared to previous years, and car lots are bracing for a tougher environment for hybrid sales.

Revised EPA Miles Per Gallon Estimates

Microlending primer

Microlending through web sites such as Prosper is growing, though not without some risks. Wired has Top 10 Lessons From a Microlending Pioneer which was a sidebard to an article Got Cash? You Can Money Like a Big-Time Banker

Borrowers have been attracted to Prosper because its auction model offers the possibility of getting lower fixed rates, particularly as part of a group of borrowers, and loans can be funded quickly — sometimes just days after you’ve applied. Also, Prosper makes it easier to get loans for certain kinds of businesses, like eBay storefronts, that are difficult to fund through traditional bank loans.

But …

(T)he number of loans that have gone bad is higher than what was initially predicted. Because of this, Bequette, Boon and Hoenig are holding off investing fresh money.

Bequette, who expected an 18-percent return, is now concerned he won’t beat the 11 percent he had with his mutual funds. His guess is that as a new market, Prosper has attracted people who couldn’t find loans anywhere else, thus driving up the default rate and hurting overall returns.

Hoenig says Prosper’s interest-rate caps of 30 percent aren’t high enough to compensate for the dangers of lending to high-risk borrowers.

Some sources now do email-only interviews

Washington Post: Interviews, Going the Way of the Linotype? by Howard Kurtz– Those with this demand say it helps avoid misquoting and avoids interviews where reporters play “got-cha.” Email only interviews do level the playing-field more, but most reporters will find it probably makes their job easier. For years, some sources insisted on taping the interviews. The biggest change will be that both sides could easily distribute a copy of the interview. As Jay Rosen did in this email interview with Kurtz: Howard Kurtz Sez: “The humble interview, the linchpin of journalism for centuries, is under assault.”

Writing for the web by Cory Bergman

Lost Remote: How to Write for the Web

Written for broadcast journalsts, but works for print journalists too.

1. Gather more details
2. Pull the quotes
3. Start with a fresh page
4. Write the lead sentence first
5. Use quotes to help tell the story
6. Attribute copy
7. Incorporate visual cues
8. Pull it all together
9. Write the headline
10. Add video, photos and resources

Craig gives newspapers some advice

I Want Media: Craig Newmark: Craigslist Isn’t a Media MenaceThe king of free online classified advertising insists that Craigslist is not a threat to the newspaper industry. “It’s just a simple platform where people help each other out,” he says. “In a way, anyone can do what we do.”

Highlights:

Q: Is Craigslist a threat to newspapers, as people say?

Newmark: Not in a significant way. We do drain some revenue from some papers that rely on ads. But I have spoken to the industry analysts, and there is a bigger threat from the niche sites and niche papers. Sites like Monster are more of a threat because they suck away a lot more job ads. An even bigger threat is the pressure from Wall Street to get like 10 or 20 percent profit margins.

Maybe papers should focus on better Web sites, delivering the news better through the Net. Paper is just an expensive media. It’s expensive to buy the ink, print the paper and deliver it.


Q: How is journalism changing?

Newmark: I see professional and citizen journalism blurring together. The model of professional journalism involves writing, editing and fact checking. The stereotypical model of citizen journalism — blogging — involves publishing and then maybe having other people fact check. I see these blurring together. The result is going to be a much more serious kind of journalism with an increasing amount of trust in articles.


Q: Any advice for newspaper publishers?

Newmark: I shouldn’t be the person giving advice. But I would say philosophically they should perceive themselves as community services, not profit centers. If you’re under pressure from Wall Street to make a 20 percent profit margin, you’re following the wrong path.

Q: Is online the future of news?

Newmark: Paper is so expensive. Maybe you will have your software running on the Net, collecting the news that you are interested in — hopefully throwing in something at random — and then you print out a small amount of stuff to read. And that is what you take with you to the cafĂ©.

Q: Any advice for young journalists beginning their careers?

Newmark: You guys are going to be graduating into an uncertain, kind of scary environment. The advantage you have is that you grew up with more technology and you may be more open to it. Right now your potential capabilities actually frighten veteran journalists. I’ve spoken with a lot of mid-career journalists, and they think you guys are instant messaging while having conversations. And that kind of scares them. Of course, just think that 5-year-olds can do it better than you. So be aware of that.

Do what you can on the Net to build up some kind of online reputation. Who knows? You may be your own news provider. You may want to start working on your own personal brand. Maybe start a blog and see if people will pay attention. You may be your own network.

Departing Philly ME: Newspaper people resistant to change

From Romensko:

Philadelphia Weekly
Departing Inquirer managing editor Anne Gordon says changes in the newspaper industry are more profound than any of us want to admit, and that papers are suffering the pain of their failure to innovate. More from her “exit interview”:
* “I see print journalists playing an active role less in the breaking of news and more in the analytical side-explaining it.”
* “I see opinionated, personality-driven voices breaking free of newspapers, going out on their own and becoming stars. I see journalists who will have to become real experts — Ph.D.s in select subjects. There will be stars who will earn a lot of money, and everyone else will earn a lot less.
* “I also believe this whole democratization of news, with a give and take between the provider and consumer, is not a trend but a reality of the next generation.”

Condensed books returning

WSJ: Short Is Good: The concise joys of condensed books — and the virtues of brevity. New condensed books by Orion Books may make reading condensed books respectable. Terry Teachout adds
that reading Reader’s Digest condensed books as a child, led him to read longer versions of the books, in some cases.

Like Orion’s Compact Editions, Condensed Books came in for a fair
amount of teasing. Betty Comden and Adolph Green, for instance, wrote a
very funny song in which they speculated on how the Digest’s editors
might have summed up “Gone With the Wind”: “Scarlett O’Hara’s a spoiled
pet/She wants everything that she can get/The one thing she can’t get
is Rhett/The end.”