Dayparting in Seattle

The Seattle Post-Intelligencer began dayparting today, says Brian Chin, in his seattlepi.com Buzzworthy blog.

Dayparting is when the site dramatically changes during the day to appeal to different audiences. Newspapers are attracted to dayparting to counter their traffic pattern of heavy use in the morning and then falling off the rest of the day. News has strong draw in the morning. Entertainment and shopping sites draw better in the afternoon and evening. Here’s Seattle P-I’s daypart schedule.

Fark, for example, has heavy traffic after 4 p.m. when people have finished their work for the day, but it’s not time to leave yet.

Dayparting is a new concept to newspaper web sites. It’s ancient history for TV networks. The TV guys, says it’s further proof that newspaper sites will be more like TV in the future.

Pew: fewer use newspapers to follow candidates

Last week a Pew Report survey found only 31 percent of people surveyed learn about candidates and their campaigns from newspapers. Newspaper’s share fell to fourth behind local TV news (42%), cable news network (38%), and nightly network news (35%). Nightly network news and newspapers had drops of 10 percent and 9 points, respectively, from the 2000 survey.

Cable news network gained 4 points from the 2000 survey. Internet gained 4 points to 13% while Web sites of news organizations accounted for 11% among those surveyed. The category Web sites of news organizations was not in the 2000 survey.

Giving Furl a try

I prefer RSS and aggregators (bloglines for me) than a browser for checking in on bloggers and news sites that I like. But I’m going to give Furl a chance.

Here’s why: Furl is a new web browsing tool that lets you save and organize thousands of useful web pages (you know, the ones you want to save for future reference but then can never find again) in a personal “web page filing cabinet”.

Drat those mistakes

Here’s one from Reuters that makes me glad I wasn’t there: “A hiking magazine apologized on Thursday after it published a route plan that would have sent walkers striding into thin air off the north face of Britain’s largest mountain, Ben Nevis.”

Making your own success

Andy Kessler wrote a book, “Wall Street Meal: My Narrow Escape From the Stock Market Grinder,” about his days as a Wall Street analysts, but publishers rejected it because they could not get it to market for 21 months and feared the topic would be cold then.

Kessler decided to self-publish even though he was told it is not a way to publish successfully. He has his book published in less than two months.

Then he started marketing it. Using his contacts and Amazon, he creates buzz for the book. Eventually major booksellers are calling him and he recently sold paperback publishing rights to a major publisher. His recounting of taking the initiative and not accepting conventional wisdom are in the Wall Street Journal.