Andy Kessler wrote a book, “Wall Street Meal: My Narrow Escape From the Stock Market Grinder,” about his days as a Wall Street analysts, but publishers rejected it because they could not get it to market for 21 months and feared the topic would be cold then.
Kessler decided to self-publish even though he was told it is not a way to publish successfully. He has his book published in less than two months.
Then he started marketing it. Using his contacts and Amazon, he creates buzz for the book. Eventually major booksellers are calling him and he recently sold paperback publishing rights to a major publisher. His recounting of taking the initiative and not accepting conventional wisdom are in the Wall Street Journal.