How Will You Measure Your Life? by Clay Christesen, James Allworth and Karen Dillon. Even as I read this book I was more temped by an earlier book by Chrestesen The Innovator’s Dilemma, which I now also want to read. How Will Your Measure Your Life is from Christensen’s lectures at Harvard and tries to explain why many high-income achievers often find themselves in a path the did not imagine or intend. It was a quick read, and easily re-readable.
The most interesting concept I found in the book was the idea of hiring a product to do a job. The example of why people bought milkshakes in the morning (to stem hunger and improve the quality of a commute compared) with the afternoon, should cause anyone selling a product to wonder the various reasons why their product is hired. It’s hired for a purpose.