Following up on WSJ: America’s Newest Profession: Bloggers for Hire, ReadWriteWeb writes:Bad Stats: Are There Really Almost As Many Professional Bloggers As Lawyers? — Mark Penn wrote the article for WSJ and ReadWriteWeb takes issue with the high income estimates of pro bloggers.
Actually, once you read the Technorati post, you can see that Penn ignores the fact that this number is based on the average income of bloggers who had 100,000 or more unique visitors, and that the median annual income for pro bloggers was only about $22,000 (in comparison, the median income for U.S. households is about $50,000).
WSJ: Mark Twain’s New Book: A collection of unpublished works reveals musings on dentists and the devil
“There is a lot of advice about how brands should be interacting [online] But, unless your brand is information dense, this highly interactive marketing is both expensive and useless.”
ReadWriteWeb: Sunlight Foundation Funds Six “Apps for America”