NY Times looks a several blogging stars and finds the stars are few and far apart.
Philip Kaplan, president for products at AdBrite, cautions that only one in six blogs draws even 500 page views a day. At that pace, you would make at most $45 a month, even if the site were decked out with full-page ads.
There are two good tips for bloggers in the piece:
Fit blogging into the holes in your schedule. “Deal with the rest of your life first,” advises Glenn Reynolds …
Just post it already! The hurdle that stops many would-be bloggers is fear of clicking the “Publish” button.
New York Times: So You Want to Be a Blogging Star?