Silicon.com: Apple: Cool enough for your granny: Silver surfers biggest Mac owners
In its latest batch of adverts, Apple painted the Mac as the young, cool face of desktop computing. But now research has found it’s the silver surfers who have a yen for Cupertino’s goods – while the kids are opting for cheap Windows machines.
According to a report from industry watchers MetaFacts, nearly half of Mac owners are 55 and older – that’s almost double the share for average home-PC users.
For the digital youth, high-street box shifter Gateway is the brand of choice, taking the number-one slot among PC buyers aged between 18 and 25.
A spirited discussion on Slashdot: Apples are for Grannies and original release of study on Lost Remote.