More on what newspaper readers want

This week, American Journalism Review has two articles about the Readership Institute’s latest research on what readers like and how newspapers are implementing the results of the research.

The Readership Institute’s report is big, but here’s a quick summary from AJR: Indeed, the so-called “local-local” news issue looms over everything. In what may be the most attention-getting sentence in its voluminous data, the Readership Institute says, “Intensely local, people-centered news ranks at the top of the list of content items with the greatest potential to increase overall readership.”

The articles are similar to Editor and Publisher’s recent article about readership editors that I mentioned last week.

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