Revenue Per thousand

Felix Salmon on the economics of the revenue per page.

This is one area where I think that Henry could take a leaf out of Nick Denton’s book, and refuse to run deeply-discounted ads. Doing that helps to improve the value of the brand among advertisers, and it also creates interesting opportunities for rewarding staff.

See the spat between Salmon and Blodgett, retold in the AtlanticWire.

5 Ratios All Online Publishers Must Measure

WordPress 3.0: The 5 Most Important New Features

WordPress 3.0: The 5 Most Important New Features

The two items that sound most interesting are:

Custom post types

You might even want to turn your WordPress site into something more like Tumblr.  This will be easy to do in WordPress 3.0 simply by creating custom post types for Text, Photo, Quote, Link, Chat, Audio, and Video.

Menu Management

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