Executives who think it’s safer to buy a franchise than start a business need to think again.

Fortune Small Business The scant research that exists suggests that, as risky as starting an independent business is, buying a franchise is an even bigger roll of the dice. In the early ’90s Timothy Bates, a professor at Wayne State University, studied Census Bureau data on 20,000 new enterprises and found that 38% of franchise units failed over a four-year period, vs. 32% of independent startups.

If being an entrepreneur sounds appealing, try the tests at WSJ’s StartupJournal.

Need For Speed… How Real?

Om Malik on Broadband: After years of being stuck in the slow lane, the US consumers are finally going to get a massive speed upgrade and taste the true broadband for the first time. From a 512 Kbps world to 6 Mbps, then 8 and soon 15 Mbps…. it seems the future has finally arrived. And with that, the question…. how much speed is enough? Can we the consumers really tell the difference between 15 and 30 Mbps? Or is it just a way for the broadband operators to get us to pay more… for something which we might use less.