Web addiction until …

Washington Post: Caught in the WebA few months ago, it wasn’t unusual for 47-year-old Carla Toebe to spend 15 hours per day online. She’d wake up early, turn on her laptop and chat on Internet dating sites and instant-messaging programs — leaving her bed for only brief intervals. Her household bills piled up, along with the dishes and dirty laundry, but it took near-constant complaints from her four daughters before she realized she had a problem….

For Toebe, the “addiction” ended when she found others, including a boyfriend.

Time Magazine’s new ad model

MediaWeek: Time Mag: Buy by Audience or by Slashed Rate BaseTime magazine announced late today that it will implement sweeping changes to the way it sells advertising. Rather than the standard sale of ad pages by circulation, the newsweekly will offer media buyers either a dramatically reduced rate base of 3.25 million (a drop of 750,000) or an audience-based model (of 19.5 million readers per issue) that emulates the television selling process. The magazine will be the first publisher ever to make use of MRI’s new Issue Accumulation Study as a foundation for this new sales approach.

Gannett’s news experiement

Wired News: Gannett to Crowdsource NewsThe initiative emphasizes four goals: Prioritize local news over national news; publish more user-generated content; become 24-7 news operations, in which the newspapers do less and the websites do much more; and finally, use crowdsourcing methods to put readers to work as watchdogs, whistle-blowers and researchers in large, investigative features.. Also Editor and Publisher: Gannett to Revamp All Newsrooms for New Age and Washington Post: Gannett To Change Its Papers’ Approach