A bleak report for news media

The outlook for the news media has yet to find a clear path, concludes today’s release of the State of the News Media. The title says it all State of the News Media 2011: New revenues have not arrived, but new challenges have.

The industry still hopes to find a four-lane highway or yellow brick road leading to a financially stable future. Instead, the quest continues to be more like chopping through a dense jungle with a machete. — Rick Edmonds

The list of problems ranges from the threat by Groupon to continued dwindling of ad revenues for newspapers — online ad revenue was not enough to overcome lost print revenue.

Good pieces to read from the report

> Newspapers: Missed the 2010 Media Rally

(T)he destination that newspaper organizations are trying to reach is pretty clear now — more robust digital enterprises to pick up the slack as print advertising and circulation fall. The path from here to there, unfortunately, once again is not clear at all.

2011 State of the News Media print and online advertising revenues 2003-2010

> Seattle: A New Media Case Study

In the last few years, it has experienced both a sharp loss of traditional news resources and an exciting rise in new journalistic enterprises and inventive collaborations between traditional and emerging media … A new, vibrant media scene is emerging. But it also may not take hold.


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