The outlook for the news media has yet to find a clear path, concludes today’s release of the State of the News Media. The title says it all State of the News Media 2011: New revenues have not arrived, but new challenges have.
The industry still hopes to find a four-lane highway or yellow brick road leading to a financially stable future. Instead, the quest continues to be more like chopping through a dense jungle with a machete. — Rick Edmonds
The list of problems ranges from the threat by Groupon to continued dwindling of ad revenues for newspapers — online ad revenue was not enough to overcome lost print revenue.
Good pieces to read from the report
> Newspapers: Missed the 2010 Media Rally
(T)he destination that newspaper organizations are trying to reach is pretty clear now — more robust digital enterprises to pick up the slack as print advertising and circulation fall. The path from here to there, unfortunately, once again is not clear at all.
> Seattle: A New Media Case Study
In the last few years, it has experienced both a sharp loss of traditional news resources and an exciting rise in new journalistic enterprises and inventive collaborations between traditional and emerging media … A new, vibrant media scene is emerging. But it also may not take hold.
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