Craigslist is growing with almost all free listings.

NY Times: Revenue at Craigslist Is Said to Top $100 Million — Craigslist charges for jobs listings and real estate listings in some cities and it has evaporated the classified advertising business of most newspapers. Why use the newspaper? Craigslist works. Classifieds used to be interesting reading just for the entertainment of seeing what people were selling or proclaiming (“I’m not responsible for any debts, but my own”).

Newspapers tried to make a defense of their classified ads in the 1990s, but there was no battle. How do you fight free and effective?

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