Online journalists more optimistic — reading around March 30

Pew Project for Excellence in Journalism: Online Journalists Optimistic About Revenue and Technology, Concerned About Changing Values

These online news people also believe that the Internet is changing the fundamental values of journalism—and more often than not for the worse.

AllThingsDigital: Mark Cuban’s Twitter Bill: $510 a Word — Loved his response on Twitter — “can’t say no one makes money from twitter now. the nba does”

AllThingsDigital: Is a Shorter Web Address Worth Big Money? Raises $2M

Perk Watch on NY Times: As Banks Flounder, the Perks Play On — BofA’s Hugh McColl and Wachovia’s (formerly First Union) Ed Crutchfield still doing well with their retirement agreements, many years after the retirement.

TechCrunch: The Wounded U.S. Newspaper Industry Lost $7.5 Billion in Advertising Revenues Last Year
And here are figures for annual newspaper advertising revenues for the past five years.  The newspaper industry is still huge, but the print portion is just getting decimated. Meanwhile online revenues still account for less than 10 percent of the total (8.3 percent, to be exact), and even those are facing challenges.

Year Online % change Total % change
2004 $1,541 26.7% $48,244 4.5%
2005 $2,027 31.5% $49,435 2.5%
2006 $2,664 31.5% $49,275 -0.3%
2007 $3,166 18.8% $45,375 -7.9%
2008 $3,109 -1.8% $37,848 -16.6%

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