But the bigger lesson from Hulu’s success is that supporting streamed video with advertising, rather than charging for downloads, turns out to work very well. Hulu’s ads are few and short, with a subtle countdown timer that makes them even more bearable. In some cases viewers can even choose which ad to watch, so it is more likely to be relevant to their interests.
Customers choosing which ads to watch — that would provide feedback many ad execs wouldn’t want to know.
Guy Kawasaki: Ten Ways to Use LinkedIn to Find a Job