Fighting splogging with technology

Can technology catch unauthorized wholesale republication of others’ content. TechCrunch: Attack of the Splogs—One Of Our Posts Copied 152 Times Without Attribution.

Any blog that produces fresh content on a daily basis is an easy target. Google makes it economical to create such splogs through AdSense and then rewards them with traffic through its search engine. Google (and the other search engines) need to stop rewarding such behavior.

I see many bloggers and social news posters that do this — it’s not the right thing to do.

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