NY Times: At 25, ‘McPaper’ Is All Grown Up. Most journalists criticized its glibness, its charts and its style of coverage. Now more papers have adopted the look and USA Today has also turned more serious growing in respect. It’s now the largest-circulated daily newspaper in the U.S. with 2.3 million surbscribers (a large chunk still from hotel subscriptions) and it’s been making money for about 15 years, though not at the profit margin of other papers. One industry-wide impact from USA Today — most daily papers now have large weather maps.