McClatchy reports a drop in online ad

One month does not make a year, but I was surprised to read in that while most newspapers and other news media saw in increase in online advertising in August, McClatchy reported a 3 percent drop in online advertising. Peer papers such as Lee and Journal Communications reported gains as did most other online new organizations. Given that, it’s not surprising McClatchy also reported a drop in print advertising — mostly from a drop in residential advertising.

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