Maybe Europeans automakers should be more worried

The Wall Street Journal had a story in the Friday print edition Detroit Auto Makers Try Some New Tricks on how difficult it is for domestic automakers are having trouble convincing new car buyers despite improvements in quality and design. The chart below is a portion of a chart in the paper:


This shows that 69 percent of owners of a domestic vehicle bought another domestic vehicle. What caught my eye was how low the percentage of owners of European vehicles who bought another European vehicle — 41 percent.

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