Christian Science Monitor: Bloggers can make money, but most keep day jobs — The rise of ‘contextual advertising’ has created a 21st-century version of royalties.
This past November, a survey by problogger.net of 732 self-selected respondents found that of the 625 bloggers using AdSense, 45 percent were making at least $100 a month. Another survey of 104 bloggers at a blogger summit last week in New York found roughly a third making that money, not necessarily with AdSense.
Nearly one-sixth in both surveys made at least $1,000 a month. These samples, of course, skew heavily toward the more committed and successful bloggers.
Also Wall Street Journal: Blogging for Web Sites
THE PAY: Most self-employed bloggers take in between $2,000 and $10,000 a month from ad sales, says Henry Copeland, founder of BlogAds.com, a Web advertising concern based in Carrboro, N.C. The few that have huge audiences make significantly more, he adds. During election time, for example, a political blogger can bring in $20,000 to $30,000 a month, says Ken Layne, West Coast bureau chief for Wonkette.com, a political gossip blog owned by Gawker Media. Some bloggers are employed by companies, but they are often part of the marketing department, and blogging is usually only a small part of their duties.