rex says: Audience, not content is king

rexblog: Sorry, ‘content is king’ has no clothesThe ability to attract an audience is king. The ability to create a foundation (a platform, a brand, a community, or whatever you want to call it) that attracts readers and visitors and users who are inspiredinto creating with you, an entire (since I’m using buzzwords) ecosystem to which they all belong to, add to and gain identity from, is king.

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