Creating Passionate Users: What kind of genuis are you — An economics researcher named David Galenson (a late-bloomer himself) plodded along for years and eventually discovered a way to reverse-engineer creativity… finding that creative innovators come in two flavors: Conceptual and Experimental. Conceptual innovators, it seems, get their Big Ideas out early, many peaking out before they leave their 30’s. They can change an industry (sometimes the world) almost overnight. Experimental innovators are those who quietly crunch along, doing creative trial and error but staying largely under the radar until much later, often having no visibility until their 50’s or beyond. Oh good. I can start being a genuis tomorrow.