NT Times: Advertising: Not Getting Older, Just More Scrutinized — As baby boomers age out of the prime 18-49 demographic, their sheer numbers and spending power dictate that companies keep them in their sights.
NT Times: Advertising: Not Getting Older, Just More Scrutinized — As baby boomers age out of the prime 18-49 demographic, their sheer numbers and spending power dictate that companies keep them in their sights.