Seattle PI abandons dayparting

Seattle was an early adopter of dayparting, where the web site’s focus would shift to reflect people’s interest at various times of the day — news in the morning, entertainment in the evening.

Now they’ve abandoned the effort, according to Brian Chin’s Buzzworthy. (T)wo years of hard-won experience made it clear that we can’t be all things to all people all the time. People might want to play games or shop or read celebrity gossip, but they weren’t coming to our site for that (well, maybe for the gossip).”

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