Two weeks ago, Wal-Mart ran full-page ads in more than 100 daily newspapers to help counter the negative publicity it has received over the past years on things from overtime pay to supplier relations. When the ads ran, many newspapers did stories about the PR effort and its new web site, walmartfacts.com.
Last Friday, the National Newspaper Association blasted the strategy: NNA President says community newspapers insulted by Wal-Mart PR strategy. Romenesko has the story and other stories on how Wal-Mart is a threat to newspapers and ad spending.