Web/print roles continue changing

Minonline: How Not to Be Your Print Magazine Online. “Most brands have gotten beyond that early online impulse to recreate their magazines online and have discovered that extending a brand online means locating and focusing on its core competency in a task-oriented Web environment.”

Examples: “At People Online, the staff recently moved onto the same floor as the print side, yet the editorial direction of the Web site has become much more focused on a core competency, using the Web to break celebrity news.” and at “Fortune.com the emphasis has turned to print archives for financial researchers and deeper versions of the famous “lists” of corporate and individual wealth.”

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