Where some bloggers get their ideas

Wired News reports on Hewlett-Packard Labs study that finds the most-read webloggers regularly borrow topics from lesser-known bloggers — often without attribution.

So why should bloggers be different than some newspapers and national media?

From Wired’s article: “These findings are important to sociologists who are interested in learning how ideas grow from isolated topics into full-blown epidemics that ‘infect’ large populations. Such an understanding is also important to marketers, who hope to be able to pitch products and ideas directly to the most influential people in a given group.”

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