RSS moving mainstream

Forbes writes about The Coming RSS Revolution as RSS readers become easier to use and more media organizations, including Forbes, N.Y. Times and CNN.com, offer RSS feeds.

RSS saves time from Web browsing, but I use my saved time to read more RSS feeds. From publisher’s view, though, the question of offering RSS will be how to make it pay for the cost of producing that content since there’s less advertising with RSS feeds.

Do readers become so content with RSS feeds that they no longer visit the actual sites as often? Or is that offset by more choices and easier access to readers? The importance of front pages, such as www.nytimes.com or www.bizjournals.com, is less important to RSS users who bypass it and go directly to articles.

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