Warming up for 2004

I just finished Ed Cone‘s article in Baseline The Marketing of a President. Good reading about the impact of online, offline and your neighbor.

Highlight: “But the lesson of Dean’s campaign is that the Web is not for micromanagers. With the Internet, an effective campaign creates a community that will on its own begin to market your product for you. Properly done, you won’t be able ? or want ? to control it.”

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