Author (#1)July 2004 Archives

Business Week: The Vanishing Mass Market --
New technology. Product proliferation. Fragmented media. Get ready: It's a whole new world
. Mass marketing is out; micromarketing is in. In you're in an ad-supported media, you need strong niches.

IRS says we made less

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N.Y. Times: I.R.S. Says Americans' Income Shrank for 2 Consecutive Years. The unprecedented back-to-back declines in reported incomes was caused primarily by the combination of the big fall in the stock market and the erosion of jobs and wages in well-paying industries in the early years of the decade.

You've got to wonder what's going on at Dow Jones these days.

In last Thursday's Wall Street Journal: Array of New Rivals For Ad Dollars Slows Comeback of Print. Online and TV doing a better job of proving their effectiveness, some publishers considering RFID (radio-frequency identification devices) to prove print readers are more engaged.

Last Thursday's Barron's Online: The Print Media's Malaise Runs Deep. Growth in households with internet access is rising while decline of newspaper's household penetration means exodous of print will accelerate.

Tuesday's WSJ Online Ad Dollars Set to Match,Then Go Ahead of Magazines': Forecast Cites Web's Skill At Targeting an Audience; Is Print Losing Its Appeal? Prediction is online will pass magazines in 2007, base on JupiterResearch .

For a counter, read Dubious on Rex Hammock's Weblog: Sorry. This research just doesn't pass the smell test. (That won't keep it from being plugged into business-plan spread sheets in real-time, however.) Actually, a more interesting story would be "the history of online advertising predictions from JupiterResearch"...

There's also Jarvis' Buzzword: There's gold in these thar hills and a folllow from Hammock: Jupiter Research's Fuzzy Math.

BuzzWord: A blog list for media guys. Fortunately most have RSS feeds, making it easier to skim.

Wired: The Empire Blogs Back. Small companies, such as Six Apart, and big companies, such as Microsoft find that blogs have led to better customer relationships, though the path has not always been smooth.