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March 30, 2007
Google now looking offline
NY Times: Google, Online Ad Giant, Looks at Radio and TV
Google may one day rock the television and radio advertising markets. But its TV plans have yet to take shape, and its other efforts to extend its dominance over online advertising into offline media like newspapers and radio are inching along. The early results are mixed, suggesting that Google’s successful transition from online kingpin to credible player in traditional media is far from assured.
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