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January 31, 2007
Online ad spending at 20% in '07
Lost Remote: Report: Online will be 20% of ad spending this year
Research and advice company Outsell projects that 20 percent of U.S. ad buys will be online in 2007. Outsell surveyed marketers to find out about companies’ ad-buying plans for the year. No surprise - the dollar shift continues to online. This year, those polled will spend about 18 percent more than they did in ‘06. That would bring the ‘07 online ad buys to one in every five bucks of an even-bigger pie. From ClickZ: “The share held by TV, radio, and movie ad spending is expected to slip 3.5 percent this year.”
Link to ClickZ article
Posted by eubie at 9:02 PM permalink
Wikipedia being referenced more in court cases
NY Times: Courts Turn to Wikipedia, but Selectively -- More than 100 judicial rulings have relied on Wikipedia, beginning in 2004, including 13 from circuit courts of appeal.
Posted by eubie at 7:51 PM permalink
Levi suing competitors
NY Times: Levi’s Turns to Suing Its Rivals -- The design for a Levi’s pocket, first used 133 years ago, has become the biggest legal battleground in U.S. fashion.
The lawsuits, which Levi’s says it is compelled to file to safeguard the defining features on its jeans, are not about the money — one settled for just $5,000 in damages. Instead, the company says, they are about removing copycats from stores. Nearly all the cases have settled out of court, with Levi’s smaller rivals agreeing to stop making the offending pants and to destroy unsold pairs.But those competitors say the lawsuits are the last resort of a poor loser, a company that has lost billions in sales, laid off thousands of workers and flirted with bankruptcy as the denim industry exploded.
Posted by eubie at 7:46 PM permalink
Wii's differences make it appealing
NY Times: Games That Sell While Others Languish -- There are growing signs that Nintendo’s Wii, which gets couch potatoes off the couch, has taken the lead over Sony’s PlayStation 3.
Posted by eubie at 7:22 PM permalink