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November 11, 2006

Advertisers now make TV shows

NY Times: Brands Produce Their Own Shows -- More marketers are creating their own TV shows in the hopes of endearing viewers to the brands behind them.

Posted by eubie at 10:18 AM permalink

Time Magazine's new ad model

MediaWeek: Time Mag: Buy by Audience or by Slashed Rate Base -- Time magazine announced late today that it will implement sweeping changes to the way it sells advertising. Rather than the standard sale of ad pages by circulation, the newsweekly will offer media buyers either a dramatically reduced rate base of 3.25 million (a drop of 750,000) or an audience-based model (of 19.5 million readers per issue) that emulates the television selling process. The magazine will be the first publisher ever to make use of MRI’s new Issue Accumulation Study as a foundation for this new sales approach.

Posted by eubie at 8:36 AM permalink

Gannett's news experiement

Wired News: Gannett to Crowdsource News -- The initiative emphasizes four goals: Prioritize local news over national news; publish more user-generated content; become 24-7 news operations, in which the newspapers do less and the websites do much more; and finally, use crowdsourcing methods to put readers to work as watchdogs, whistle-blowers and researchers in large, investigative features.. Also Editor and Publisher: Gannett to Revamp All Newsrooms for New Age and Washington Post: Gannett To Change Its Papers' Approach

Posted by eubie at 8:26 AM permalink