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January 25, 2006

A Generation Serves Notice: It's a Moving Target

NY Times: Many people in their 20's are abandoning traditional media channels, posing a challenge to marketers trying to reach them.

Highlights:

Mr. Hanson almost never buys newspapers or magazines, getting nearly all of his information from the Internet, or from his network of electronic contacts.

"Papers are so clunky and big," he says. If those words are alarming to old media, they are only the beginning of a larger puzzle for today's marketers: how to make digital technology their ally as they try to understand and reach an emerging generation.

and


Among those with access to the Internet, for instance, e-mail services are as likely to be used by teenagers (89 percent) as by retirees (90 percent), according to Pew researchers. Creating a blog is another matter. Roughly 40 percent of teenage and 20-something Internet users do so, but just 9 percent of 30-somethings. Nearly 80 percent of online teenagers and adults 28 and younger report regularly visiting blogs, compared with just 30 percent of adults 29 to 40. About 44 percent of that older group sends text messages by cellphone, compared with 60 percent of the younger group.

Posted by eubie at 10:17 PM permalink

Advertising Is Obsolete. Everyone Says So.

NY Times: (M)ore than 450 advertising and marketing professionals listened to speakers tell them how to reach customers using some alternatives to traditional advertising, like viral and buzz marketing, that are becoming increasingly popular within the industry.

Posted by eubie at 9:27 PM permalink

Journalist Gives Yale Gift to Aid Budding Journalists

NY Times: For five years, the man who infuriated professions unused to scrutiny has taught a journalism seminar annually at his alma mater, Yale. Now he and his wife, Cynthia, former Yale classmates, are donating about $1 million in endowment money and additional operating funds for a program to train and provide career guidance to students interested in journalism.

Posted by eubie at 9:18 PM permalink