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July 30, 2004
Another prediction of "mass" media's demise
Business Week: The Vanishing Mass Market --
New technology. Product proliferation. Fragmented media. Get ready: It's a whole new world. Mass marketing is out; micromarketing is in. In you're in an ad-supported media, you need strong niches.
Posted by eubie at 8:28 PM permalink
IRS says we made less
N.Y. Times: I.R.S. Says Americans' Income Shrank for 2 Consecutive Years. The unprecedented back-to-back declines in reported incomes was caused primarily by the combination of the big fall in the stock market and the erosion of jobs and wages in well-paying industries in the early years of the decade.
Posted by eubie at 7:20 PM permalink