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May 2, 2004
Search ads hot, online ad budgets will grow
From New Media Group of PricewaterhouseCoopers and the Interactive Advertising Bureau: keyword search accounted for 35 percent of all online advertising in 2003, up 15 percent from 2002. Two biggest categories in 2002 -- banner ads and sponsorships -- were down as a percentage, though actual dollars spent in each category grew. Overall online ads were up 21 percent to 7.3 billion More details at Center for Media Research.
Another big area of growth was ads sold based on performance-based pricing. Ads sold on hybrid prices fell significantly and CPM/Impression pricing fell slightly in 2003 from 2002.
Jonah Bloom, executive editor of Advertising Age writes about online ad-budget growth: "It might be a 3% or 4% ad medium by share of budget today, but it's at a tipping point and there's every reason to think it will be a 10% medium within the next two years."
Posted by eubie at 8:42 PM permalink
Will RSS Readers Clog the Web?
Wired News: Will RSS Readers Clog the Web?
As RSS feeds proliferate (almost every major American newspaper site and blog has one) and as more and more Internet users adopt readers, websites and bloggers are starting to feel the weight of thousands of hourly pings.
Bloglines tries to be a nice aggregator, hitting sites only once an hour and then serving the feeds to readers through its computers, says Mark Fletcher, chief executive of Bloglines in the article. The potential problem is from RSS readers residing on individual computers hitting sites at the same time.
Posted by eubie at 8:33 PM permalink
Pulitzer, Newbery book lists
Next time I need ideas for books to read: Pulitzer Prize for Letters and Newbery Award winners.
Posted by eubie at 8:06 PM permalink