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December 10, 2003
Warming up for 2004
I just finished Ed Cone's article in Baseline The Marketing of a President. Good reading about the impact of online, offline and your neighbor.
Highlight: "But the lesson of Dean's campaign is that the Web is not for micromanagers. With the Internet, an effective campaign creates a community that will on its own begin to market your product for you. Properly done, you won't be able – or want — to control it."
Posted by eubie at 7:09 PM permalink